Tools We Use
Along with a wide breadth of knowledge and experience, I utilize a myriad of tools to ensure your message reaches the right audience, at the right time, at the right place, and at the right price, too.
Nielsen TV Ratings
Ratings information for all broadcast television programs, with specific ratings information for numerous demographic groups.
Arbitron Radio Ratings
Ratings information for all broadcast radio stations, with specific ratings information for numerous demographic groups.
Research done on a local market basis that allows the review of prospective demographics media habits with specifics such as which radio stations they most listen to, what time of day they watch TV, what section of the newspaper they’re most likely to read, and much more.
Media Market Guide
A resource that predicts the cost to purchase media in major markets across the country.
SRDS (Standard Rate & Data Services)
Published resources with market-specific information on outdoor, radio, television & newspaper companies.
LMS (Media Close Report)
A proprietary program written for Lawton Media that allows us to create an art deadline report for placed print media. The report, which is generated by our proprietary software, sorts art deadlines in order of due dates and is invaluable to deadline-driven in-house marketing departments and advertising agencies.